[1]
Torres-Campana, M.I., Álvarez-Gavilanes, J.E. and Murillo-Párraga, D.Y. 2025. E-commerce and predictive analytics using big data to anticipate trends and purchasing behaviour. Gestio et Productio. Revista Electrónica de Ciencias Gerenciales . 7, 2 (Apr. 2025), 235-258. DOI:https://doi.org/10.35381/gep.v7i2.314.