Feasibility for investment in a food restaurant

  • Vanessa Dayana Vásquez Poveda Universidad Regional Autónoma de los Andes, Ambato, Tungurahua, Ecuador
  • Valeria Karina Gutiérrez Lozada Universidad Regional Autónoma de los Andes, Ambato, Tungurahua, Ecuador
  • Juan Francisco Freire Valverde Universidad Regional Autónoma de los Andes, Ambato, Tungurahua, Ecuador
  • Diego Andrés Carrillo Rosero Universidad Regional Autónoma de los Andes, Ambato, Tungurahua, Ecuador
Keywords: Market, cost effectiveness, investment, finance, restaurant, (UNESCO Thesaurus).

Abstract

The objective of the research was to determine the market feasibility of an investment idea to structure an investment project in a themed restaurant aimed at families with children. The research was descriptive and transectional, the technique used was the survey; The population was made up of inhabitants of the city of Ambato, Ecuador. The results showed that the utilized capacity was calculated from the division of the real capacity and the projected demand, the same reflection as a result of the percentage of occupancy, which in all products is 85% for year 1 and 95%. for year 5, which is feasible and beneficial. In conclusion, the project is feasible since a target market of 29580.06 units is established, which is equivalent to a 2% participation in the market that is equivalent to $177480.37.

Downloads

Download data is not yet available.

Author Biographies

Vanessa Dayana Vásquez Poveda, Universidad Regional Autónoma de los Andes, Ambato, Tungurahua, Ecuador

Vanessa Dayana Vásquez-Poveda

https://orcid.org/0000-0001-9496-0667

Valeria Karina Gutiérrez Lozada, Universidad Regional Autónoma de los Andes, Ambato, Tungurahua, Ecuador

Valeria Karina Gutiérrez-Lozada

https://orcid.org/0009-0008-0978-9112

Juan Francisco Freire Valverde, Universidad Regional Autónoma de los Andes, Ambato, Tungurahua, Ecuador

Juan Francisco Freire-Valverde

https://orcid.org/0009-0000-0727-0001

Diego Andrés Carrillo Rosero, Universidad Regional Autónoma de los Andes, Ambato, Tungurahua, Ecuador

Diego Andrés Carrillo-Rosero

https://orcid.org/0000-0001-6857-4519

References

Alvarado, S., Fernández, D., y Sánchez, D. (2011). Implementación de un restaurante temático con orientación familiar en la ciudad de Guayaquil. [Implementation of a family-oriented themed restaurant in the city of Guayaquil]. Escuela Superior Politécnica del Litoral (ESPOL). https://n9.cl/tf9sp

Bryman, A. (2012). Social research methods (4th ed.). Oxford: Oxford University Press. https://n9.cl/i7ucw

Castillo, J. (2018). La tasa social de descuento en la evaluación de proyectos de inversión: una aplicación para el Ecuador. [The social discount rate in the evaluation of investment projects: an application for Ecuador]. https://n9.cl/ac043

Garnica, M. (2021). Estudio de factibilidad y planificación de un restaurante en el centro de Ambato. [Feasibility study and planning of a restaurant in the center of Ambato]. (Tesis de pregrado). Universidad San Francisco de Quito USFQ. https://n9.cl/fquk0g

Hernández, R., Fernández, C., y Baptista, P. (2010). Metodología de la investigación. [Investigation methodology]. (5ª ed.). México: McGraw-Hill Interamericana., S.A.

Hernández, R., Fernández, C., y Baptista, P. (2014). Metodología de la investigación. [Investigation methodology]. (6ª ed.). México: McGraw-Hill Interamericana., S.A.

Morales, A. (2018). Proyectos de Inversiòn; formulaciòn y evaluaciòn. [Investment projects; formulation and evaluation]. Mèxico: McGraw Hill. https://n9.cl/il14

O’Farril, I., y Feria, I. (2019). Los proyectos de inversión, una vía para el desarrollo sostenible. [Investment projects, a path to sustainable development]. Cofin Habana, 13(1). https://n9.cl/fqrda

Ramírez. A., y Reina. J, (2017). Estudio de factibilidad para la creación de un restaurante Chispas Kids, diseñado para niños, con comida saludable colombiana, en la ciudad de Bogotá. [Feasibility study for the creation of a Chispas Kids restaurant, designed for children, with healthy Colombian food, in the city of Bogotá]. (Tesis de pregrado). Universidad Cooperativa de Colombia, Facultad de Ingeniería, Bogotá, Colombia.

Sevilla, A. (2014). Tasa interna de retorno (TIR). [Internal rate of return]. https://n9.cl/dlbnr

Velayos, V. (2014). Valor actual neto (VAN). [Net Present Value (NPV)]. Economipedia. https://n9.cl/w9drg
Published
2024-01-15
How to Cite
Vásquez Poveda, V. D., Gutiérrez Lozada, V. K., Freire Valverde, J. F., & Carrillo Rosero, D. A. (2024). Feasibility for investment in a food restaurant. Gestio Et Productio. Revista Electrónica De Ciencias Gerenciales , 6(1), 170-180. https://doi.org/10.35381/gep.v6i1.86
Section
De Investigación